Wondering, what exactly does BMW stand for? The acronym BMW stands for Bayerische Motoren Werke, which translates to Bavarian Motor Works in English.
What is the origin of BMW? A brief history of BMW and its name
This company, Bavarian Motor Works, has been producing some of the most impressive automobiles, sport utility vehicles (SUVs), motorcycles, and aircraft engines in the world for more than a century. Munich, in the year 1913, is where the story starts:
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Rapp Motorenwerke was established by Karl Rapp in 1913, and its primary focus was on the manufacturing of internal combustion engines for aircraft.
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Bayerische Motoren Werke was chosen as the name of the company in 1917, the same year that Rapp left the company to pursue other endeavors.
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Also dating all the way back to 1917 is the blue and white circular logo that BMW uses. It takes its inspiration from the Bavarian flag, which is characterized by checkers in a diamond pattern that are blue and white.
What does the BMW logo represent?
It is impossible to imagine a BMW sedan or SUV that does not feature the brand's signature blue and white badging. However, what does the BMW logo represent? The Bavarian flag served as the source of inspiration for both the colors and the patterning. Nevertheless, this is only a portion of the story for a great number of enthusiasts:
Over the years, many BMW enthusiasts and specialists have proposed that the BMW logo is modeled after the propeller of an airplane, which is depicted spinning against a clear blue sky. BMW considers this similarity to be nothing more than a "happy coincidence."
Fans of the brand will also note that the BMW logo underwent a redesign in 2020! A general trend toward minimalism as a marker of luxury and quality is reflected in the flatter and simpler design, which is a trend that BMW already reflects in their vehicles.
What slogan does BMW use?
BMW owner or not, you are likely familiar with its slogan, "The Ultimate Driving Machine." Now, in use for more than 50 years, it is synonymous with the quality and luxury that BMW stand for.
If you are interested in becoming a member of the BMW family, let us help you find a luxury BMW SUV or sedan that will fit your needs. We have an incredible selection of new and used BMW vehicles for sale in Macon near Warner Robins and Forsyth too. Stop by and test drive one today!